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Have you recognized Justin Guarini in Diet Dr. Pepper’s new commercials? The “American Idol” season 1 runner up ditches the big afro and dons a maroon wig as he becomes “Lil’ Sweet,” a tiny heavy metal rocker who delivers “zero calorie sweet treats.” In one ad he surprises a children’s birthday party, and in another he power slides while singing in an office breakroom. Guarini, whom Kelly Clarkson recently admitted briefly dating during their “From Justin to Kelly” days, last made headlines in 2013 when he said sometimes skips meals to feed his kids, but becoming the spokesperson for the soft drink will likely boost his income.
Apple is taking on Spotify with a new paid music streaming service, thanks to its $3 billion purchase of Beats Music and its Beats by Dre headphones. Beats chief creative officer Trent Reznor, best known as the frontman for Nine Inch Nails, is working on rebuilding the app with Beats co founder Jimmy Iovine. Beats originally cost $10 a month, but Apple may attempt to use its iTunes influence to reduce it to $8 $2 less than Spotify. No release date yet, but look for it on the next major iOS update.