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LeBron James, Dr. Dre partner on new headphones

September 30, 2010Sarah Talalay, South Florida Sun Sentinel

Continuing to show his varied contacts and business relationships, superstar Miami Heat forward LeBron James has partnered with Dr. Dre on a new series of headphones aimed at sports enthusiasts and athletes.

“PowerBeats by Dr. Dre” are performance headphones designed to allow active people to get good music quality while they’re busy exercising and playing sports. They feature an adjustable bendable ear hook with a flexible arm to keep the headphones in place while exercising.

James and Dr. Dre are friends they were at Fenway Park together at the Boston Red Sox home opener this year and often work out together. James wears Dr. Dre’s high end headphones during pregame warmups, as do other NBA players.

“Music has always been an important part of my life and a crucial element of my training regime. It helps me achieve a higher level of focus that ultimately helps me win,” James said in a statement. “I needed a headphone that would fit securely while working out, but it had to have the best sound quality. I know my friends and fellow professional athletes will love PowerBeats as much as I do.”

Dr. Dre added, “We worked with LeBron to make sure these would be the ultimate headphones for athletes. I’m always about the performance, the sound, and LeBron brought what he needed in terms of function to the table. I’ve been wearing the prototype for Powerbeats in the gym every day for the last few months so I can honestly say they’re the best headphones for working out.”

Beats Electronics was founded by Dr. Dre and Interscope Geffen A Chairman Jimmy Iovine in 2006. The company partnered with audio video accessory company Monster in 2008 to develop the Beats by Dr. Dre line of headphones.

PowerBeats by Dr. Dre, which can be ordered here are expected to be available at Best Buy in mid October for $169.95. And they come in red, black and white. Heat colors, natch.
beats in ear headphones Dre partner on new headphones